Why Invest in Social Media Management?
Anybody can post on social media. In fact, if you’re like the average American, you probably update your social media accounts multiple times per day. But what most people don’t know is that promoting your event or organization using social media isn’t as simple as updating your status or posting a ticket link. Creating an active, engaged fan base takes dedication, time, and a lot of strategic planning. So, where to begin?
Constant Contact recommends posting 3-10 times per week on Facebook and 5+ times per day on Twitter. At minimum, that’s 38 social media posts per week – and that doesn’t include Instagram, Vine, Pinterest, Google+, YouTube, Snapchat, or any of the other platforms that have sprung up in the past couple years. If done right, social media management can be a full-time job. But it’s not just about posting the right thing in the right place at the right time, it’s about consistently delivering relevant, engaging content at optimum high-traffic times in order to capitalize on fans’ interest and elicit a response.
At Romeo Entertainment Group, our goal is to ensure that you have the best mix of traditional and digital media promotion possible, and we believe that proper social media management is an integral part of that. We are happy to put you in touch with an experienced social media manager who will develop a unique and effective social media marketing plan that is tailor-made for your event.